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Put an to End Meaningless PR Metrics

Ever wonder what PR metrics really mean? Gone are the days when the success of PR is measured only by outputs: number of articles published about our company; number of people who were reached by the...

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How to Do Social Media PR in 2012

Social media has become the new arena for PR. And the characteristics of social media, which continue to evolve as users shape it, are changing the way we are doing PR. Expect the PR landscape to shift...

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What Google Analytics Can Tell You About Your PR

Measuring PR can be tedious, time consuming and expensive. And the fact that many PR professionals are not numbers people only makes matters worse. The old way of counting and measuring exposure...

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